19 Mar The Importance of Good Web Design
Almost all businesses need a web presence to compete in today’s digital age and a good website is one of the most important tools in helping businesses achieve their goals. Investing in a solid and positive web presence can often be key to survival and over it’s lifetime be a very sound investment.
In the consumer’s eyes a website is a reflection of the business itself. If your website looks cheap and is difficult to use, consumers will assume that your products or services share these characteristics. A high quality, clean website is vital if you want customers to have a positive perception of your business.
Website design that is visually appealing will increase customer engagement. An increase in engagement will encourage customers to spend more time on your site leading them to view and process more information about your business. A well designed website should be easy to navigate, people expect to be able to find what they are looking for quickly and easily, if they can’t they will just go to another site rather than spend time searching yours.
It is important to keep in mind that your website has to be well designed in order to get your visitors to do what you want them to do. When you build a website it is usually for a reason, it may to make sales directly or it may be to have people sign up for your mailing list or just to provide them with information. Whatever it is you are trying to accomplish your site has to be designed with this in mind.
If you are running an online business, having a poor quality website will almost certainly result in failure. Your website is the face of your business and a good website is critical. It doesn’t matter how much money you invest in perfecting your product or driving traffic to your site – if you website isn’t up to scratch there is little chance that customers will stick around long enough to see what you have to offer.
Online businesses also need to keep in mind the quality and functionality of the e-commerce/shopping carts. If your website makes it difficult to purchase items due to poor design and maintenance you will be losing sales and money! The process of purchasing from your website should be as simple as possible.
When looking for a particular product or service, the first thing most consumers do is carry out a search online. This allows customers to view and compare a large quantity of businesses without leaving their home. If your website is below par compared to your competition – chances are you’re losing prospective customers.
When convincing a customer to take the time to visit your store, quality web design is not enough. The content must be informative and engaging. Where possible you should provide as much information about your products, services, locations, opening hours and contact details as possible. If a customer has all this information readily available without having to carry out further searches that will be in a better position to make an informed decision about whether or not your business will be able to satisfy their needs.
If you think it’s time to update your website – contact Mike Parker at Division Design on 01606 888252 or email mike@divisiondesign.co.uk